The Campaign for Greater Buffalo creates umbrella for educational field trips on Open-Air Autobus, lectures, building information.The Campaign for Greater Buffalo History, Architecture and Culture is launching a new brand to help the public more easily identify and access its educational services. LearnAboutBuffalo.org has just been launched by The Campaign, to consolidate and rebrand the non-profit’s public education components: the Open-AirAutobus, its lecture series, building histories, photographs, and digital collections.
“This was driven by the need to differentiate our Open-Air Autobus, which for 10 years was the only such vehicle in Western New York, from the commercial services which have lately sprung up. Rather than emphasize the vehicle, we want to emphasize the quality of our services and our basic educational mission,” says Tim Tielman, executive Director of The Campaign. “Every penny we make through the Open-Air Autobus goes right back into historic preservation in Buffalo, and this will help get that message across. The logic, then, was to extend the re-branding to cover all the facets of our outreach.”
Much of what The Campaign does focuses on public education and appreciation of the Buffalo area’s architecture and history, to better help preserve Buffalo’s built environment. In addition to operating its pioneering Open-Air Autobus, its lecture series on historical, architectural, and urban development topics, The Campaign maintains deep files on Buffalo buildings, urban planning, and the historiography of preservation in Buffalo. “Our intent is to get this all together in one place,” says Tielman.
Right now, information and reservations are available for The Campaign’s weekend field trips on the Open-Air Autobus, which run from 90 minutes to three hours, at LearnAboutBuffalo.org.