Campaign fighting to Save Fruit Belt Landmark
A Skywalk for Buffalo

Postcard from Buffalo: William St.


POSTCARD FROM BUFFALO: WILLIAM STREET NEAR KRETTNER C. 1910. The subject of this postcard is probably the newly constructed Savoy Theatre, which, in 2019, stands in a long-derelict state. Of special interest is the classic commercial-residential wooden structures and the continuous strip of display window along the sidewalk. There are two display cases projecting onto the public sidewalk, one housing a mannequin in a fancy dress at the Slotkin clothing store—much like a cigar store indian—and one in front of a retail space in the Savoy building. Streets such as this provided a person walking along with a new display every seven seconds or so (with storefronts 20 to 25 feet wide). There was plenty of room to window shop, with recessed entries greatly expanding frontage, and prismatic transom glass above the main windows refracting light deeply into the store. The south side of the street (right) was always shaded during the warmest part of the day on the east-west running William Street, obviating the need for awnings. Conversely, the south-facing side of the street has very deep awnings, which were extended to moderate solar gain inside the store during summer afternoons.—Collection of Tim Tielman


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